Swapnil Gugale
Team Lead
Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns.
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Why is data visualization important?
Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.
Data visualization can also:
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Identify areas that need attention or improvement.
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Clarify which factors influence customer behavior.
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Help you understand which products to place where.
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Predict sales volumes.
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We’ve been using charts to help us understand business data for decades. But even when the data was different, the charts were basically the same. But now, everything is changing.
Data visualization is going to change the way our analysts work with data. They’re going to be expected to respond to issues more rapidly. And they’ll need to be able to dig for more insights – look at data differently, more imaginatively. Data visualization will promote that creative data exploration.